Vetting an Executive Matchmaking Agency

Reader’s Question:

I am wondering how to assess executive matchmaking agencies. I have been with three now and spent well over $200K, to be left with a bad taste in my mouth and no wife. They all made big promises and then could not back up all the talk. I know with my lifestyle, career, and personal preferences, I need a good agency. So, what do I look forward and what are the things I stay away from?

P.S. Let me know when space opens in your Houston community. I think you are the only agency I have EVER heard of that caps a membership, most companies are only it in for the $$$.

Great question. I admit right now that I will obviously be a tad bit bias here. As I too own an agency, but I will do my best to keep it straight forward.

There are so many things to consider when you go to a matchmaking agency:

Pricing: My company has set prices for all programs. We do this because we don’t care about your money. We are the only company in the country to have set prices. Most of the high-level agencies will begin with asking you about your house, car, and favorite toys. They do this to find out where you spend your extra cash.

They use whatever information you give to negotiate later when they pitch you the price. Save all this stuff for when you talk to your actual matchmaker. Although, in most cases, matchmaking agencies will pass you around to several “matchmakers” and you will have to tell each and every one of them your story separately…from the start… to have the best chance at a decent match. With us, you only work with me. Generally speaking, you should look for a company who is not using income-based pricing.

Do the research and google some pricing. Try to get the appointment setter to give you a general idea. Which could be anywhere from $5K to $250K, but if you push, they can narrow it down for you.

Matchmakers: An agency is only as good as its matchmakers and recruiters. They may have gorgeous and attractive photos, but if someone isn’t hitting the pavement to find actual gals, and presenting them to a matchmaker, who will meet them? Who will critically assess them several times before using them? If a matchmaker doesn’t interact with them, what’s the point?

The most crucial part of the matchmaking process is, of course, the matchmaker. So, it is a good idea to request a short conversation with the matchmaker(s) you will be working with. Try for Facetime or Skype if you cannot meet in person. You want to gauge if you feel comfortable working together. Once you have done this, ask that it be written into your contract that you are given one matchmaker, and not passed around to the matchmaker who happens to be working that day. Having a consistent matchmaker and recruiting team is vital to the success of your program. If the company has a high turnover rate of matchmakers, you should steer clear.

Website: Check out photos of the current gals on the website. Ask if they are real. Ask about everyone at first and take notes, then ask the matchmaker to see if they are on the same page. They most likely will not be. Most sites are still using images of gals from 5-15 years ago. These old images are the best photos that the bring in the guys. You can even wait two weeks and then ask why the gals on the site have not changed. On our site, we give the gals a banner to let everyone know they are now “off the market.” In addition, we don’t send out gals on 50 dates a month, they get one. We don’t use stagnant pools!

The ladies you will date: A common issue with high-end matchmaking services is the recycling of matches. While matchmakers aren’t necessarily doing this to scam their clients, it is a regular occurrence for women to agree to date men from more than one company at a time. The Executive Heart Market is constantly recruiting new extraordinary singles for our Executive Matchmaking Members, meaning our matches will be fresh, personalized and hand-selected. We do not keep a “used” pool of candidates for our Executive Matchmaking Members.

Always ask these questions:

“Do you screen your ladies in person?”

If so, how? Are they screened by employees or recruiters? Do you have any employees in my areas and is there an office? Are they full-time or part-time? I say this because most agencies don’t have actual employees in all their locations, but they say they do. They will use the word “recruiter,” which is not an employee or a matchmaker.

“How often do you update information on your ladies?”

And, do you re-interview them to see what they really look like? Do you update their photo and their bio? Can you provide photos that are not photoshopped?

“How many ladies are in your database, that you have had contact with in the last three months?”

No one will answer this honestly and if they say a number, they are not telling you the truth. The number of ladies (and therefore opportunity) is why men join. It’s their only selling point that should matter.

“How many ladies do you have in each region of the country?”

No one will answer this honestly and if they say a number, they are not telling you the truth. The number of ladies is why men join. It’s their only selling point that matters.

“Show me an example of what you consider a 7, 8, 9, and 10.”

This is good. You should take a few pictures of your own, of real girls, and ask them to rate them.

How do matches work: You should find an agency that allows both of you to see a photo. Make sure they are meeting your important preferences and deal breakers, and if they are not, do not accept a phone number for that match. Make sure they are going to get feedback from your date, as well as from you. This way everyone can be on the same page, knowing how to move forward.

It is a tricky process to find a good executive matchmaker, but you can always call us for recommendations! Always remember to sleep on it before you sign. You are given three full days by law, excluding Sundays and holidays, to cancel your membership at any agency with no obligation and a full refund.

Good Luck!

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